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Melony Johnson's avatar

The most important thing is to just start!

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Judy Murdoch's avatar

I started my business because I wanted to help heart-centered business owners be more visible and feel good about marketing. That's the only thing I was sure of. I had some ideas about how I would do this but most of my first year has been about a lot of experimentation and listening to what my best fit people want. Also how to talk about what I do in ways that resonate with my audience.

Lots and lots of trial and error. And no immediate "OMG this is the answer moments"! It is very much a step by step with occasional wins and encouragement. I really wish there was more conversation about this slow, sometimes slogging, part of starting a business which can last for years.

If someone tried to write a show about what it really looks like building a business like mine no one would watch it because it would be so boring.

It's not glamorous or exciting but it can be very satisfying and feels to me like small acts of love and devotion to something I care deeply about. I've also met so many cool, interesting people I learn from. The people I meet is definitely one of my joys.

Let's just say I'd rather be doing this than sitting at a desk from 9 to 5 in service to Building Shareholder Wealth for people I'll never meet.

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