Turn Search Traffic into Obsession (+ Real life walkthrough)

How to write search-friendly content that romances, hooks, and sells.

I once read a product description that made me want to pack a suitcase, board a train I couldn’t afford, and start a new life where everyone calls me “darling” and nobody has Slack.

It was for a blouse.

There were no actual product photos, just a little illustration…and a paragraph.
One beautifully written, visually rich, identity-drenched paragraph.

It came from J. Peterman. I want to have so much sex with their product descriptions. Or maybe just with their copywriter. This is a brand that understands something most marketers don’t:

People don’t just want features. They want a feeling. This brand manages to make incredible sales not just with their product descriptions–but without actual product images. They don’t even show you what the product looks like - it’s just via illustration only. And yet, thousands of people around the world are rushing to buy their products sight unseen.

And when they are searching Google for what they want, find it, and then bam get that feeling from one paragraph of copy. They buy.

That’s the entire point of SEO content — not to just get found, but to get chosen. Let’s talk about the how.